Your hoodie deserves better.

At Hoodie Charms, we believe the small details make all the difference.

A hoodie is more than just a piece of clothing — it's an extension of your vibe, your creativity, your mood.
So why keep those ugly plastic tips at the end of your drawstrings?

The idea came from a simple observation

Hoodies may be stylish, but their drawstrings have always stayed the same.
So we decided to create something new: original, interchangeable beads — fun or sleek — that clip right onto your drawstring ends.
Designs inspired by streetwear, pop culture, nature, and even mythology.
Whether you're minimalist, bold, or somewhere in between — there's always a Hoodie Charm for you.

An independent brand, built for you

Hoodie Charms is an independent brand, built with passion.
We design, select, assemble, and package every piece with care.
Our goal is to let you customize your hoodie effortlessly, with pieces you can swap depending on your mood or outfit.

This is just the beginning

We have a lot in the works: collab collections, limited edition charms, customizable drawstrings, and surprises we're keeping secret for now…

Ready to upgrade your hoodie?

Aurelien, founder of HOODIE CHARMS®

The idea came from a detail everyone ignores: drawstring tips that fray and end up looking rough. I wanted a simple, affordable way to replace them — and make a basic hoodie uniquely yours.

It took two years to find the right clip and perfect the prototypes. Today Hoodie Charms exists, and this is just the beginning.

This is just the beginning

We have a lot in the works: collab collections, limited edition charms, customizable drawstrings, and surprises we're keeping secret for now…

Ready to upgrade your hoodie?

Frequently Asked Questions

What are Hoodie Charms?
Decorative beads that clip onto the drawstrings of your hoodie, jogger, or sneaker laces. Interchangeable, collectible, and sold in pairs — one for each side of the drawstring.

How do they attach?
Each charm comes with a built-in clip. Open it, slide it onto the end of your drawstring, snap it shut. No tools needed — swappable in seconds.

Do they fit all hoodies?
Yes — any standard hoodie drawstring, jogger cord, or sneaker lace. If you need extra clips, our Extra Clips (pack of 12) are designed for that.

What materials are they made from?
Depending on the collection: resin (Farm Friends, Pearl Bear, Cosmo Panda…), natural wood (Sportballs, Wood Pop…), silicone (Happy Cat, Happy Duck), natural semi-precious stone (Skull Stones, Gemstones), acrylic/ABS (Neon Core, Block…), and resin with dried flower (Eternal Bloom).

What is the Mystery Charm?
A surprise edition — we pick a random style from our collection for you. Available individually or as a Mystery Box of 3 charms at a reduced price. Great as a gift.

What are your prices?
From $11.90 to $16.99 depending on the collection. Full details on each product page.

Where do you ship and how long does it take?
Worldwide. Estimated delivery times:

  • United States: 3–8 business days
  • France: 5–12 business days
  • United Kingdom: 5–10 business days
  • Canada: 5–10 business days
  • Australia / Japan: 10–20 business days

How much does shipping cost?

  • United States: $4.90 — Free over $30
  • France: €4.90 — Free over €25
  • United Kingdom: £3.90 — Free over £25
  • Canada: $6.90 CAD — Free over $35 CAD
  • Other countries: from €6.90

How do I care for my Hoodie Charms?
Most charms can stay on during a gentle machine wash — turn your hoodie inside out and use a max temperature of 30°C (86°F). Silicone charms (Happy Cat, Happy Duck) are fully machine wash and tumble dry safe. For wood, natural stone, and dried flower models, we recommend removing them before washing to preserve their finish.

Can I wear them in the rain?
Resin and silicone charms are water-resistant and handle light rain with no issue. For wood and natural stone charms, avoid prolonged exposure to moisture.

What is your return policy?
We want you to be happy. Contact us within 30 days of receiving your order via our Contact page — we'll take care of you.

Is HOODIE CHARMS a registered brand?
Yes. HOODIE CHARMS® is a registered trademark in the United States and France, sold exclusively on hoodiecharms.store, Amazon (US, FR, UK, DE, JP), and our official social media pages.