About

Your hoodie deserves better.

At Hoodie Charms , we believe that the little details make all the difference.
A hoodie is more than just an item of clothing: it's an extension of your vibe, your creativity, your mood.
So why keep those ugly plastic tips on the end of your cords?

The idea was born from a simple observation

Sweatshirts may be stylish, but their drawstrings always remain the same.

So we decided to create something new: original, interchangeable, fun or stylish beads, to clip onto the end of your cords.
Models inspired by streetwear, pop culture, nature or even mythology.
Whether you're minimalist, extravagant, or somewhere in between—there's a Hoodie Charm for you.

An independent brand, designed for you

Hoodie Charms is an independent brand, launched with passion.
We design, select, assemble and package each piece with care.
We want to make it easy for you to customize your hoodie, with pieces you can change depending on your mood or outfit.

This is just the beginning

We are preparing lots of new things:

  • ✨ collaborative collections
  • ✨ limited edition charms
  • ✨ customizable cords
  • ✨ and surprises that we are still keeping secret…

So, ready to upgrade your hoodie?